Sustainable
Growth
Learn how industry leaders are using data-driven decisioning to navigate complexity, optimise investments, and drive long-term business impact.
overview
Welcome to NorthStar Connect 2026
Where Data-Driven Leaders Converge
NorthStar Connect is making its way to Paris!
After the successful launch in 2025, we would like to invite you to another insights-packed half-day event in the city of light. Join us at NorthStar Connect 2026 in Paris to hear our latest key insights and content highlights from our US flagship event, as well as some inspiring local case studies and learnings. Connect with other marketing and analytics leaders who are passionate about turning data into expertise and driving measurable outcomes.
After the successful launch in 2025, we would like to invite you to another insights-packed half-day event in the city of light. Join us at NorthStar Connect 2026 in Paris to hear our latest key insights and content highlights from our US flagship event, as well as some inspiring local case studies and learnings. Connect with other marketing and analytics leaders who are passionate about turning data into expertise and driving measurable outcomes.
Join us in Paris, for inspiring sessions, actionable insights, and exclusive networking opportunities that empower you to shape the future of commercial analytics. Together, we’ll dive into:
Driving Adoption for Enterprise-Wide Impact
See how forward-thinking organisations are unifying teams, eliminating blind spots, and expanding data-driven decisioning beyond marketing to drive holistic business impact.
Value Creation Through Finance
Discover how a strategic approach to measurement enhances transparency with finance while optimising resources, and ensuring every investment drives measurable business impact.
The Future of Technology & Innovation
Get the latest insights from ROI Genome and how cutting-edge commercial analytics are accelerating speed to insights, enhancing decision-making, and unlocking new opportunities for growth.
Why Attend
NorthStar
Connect 2025?
Join an exclusive gathering of marketing, finance, and analytics leaders driving change through data. Whether you’re returning or attending for the first time, NorthStar Connect 2025 offers fresh insights, powerful networking, and direct access to Analytic Partners’ thought leaders. Participate in highly engaging breakout sessions designed to workshop real-world scenarios, share best practices, and provide practical strategies to drive commercial decisioning for growth.
01. Expand
Gain exclusive access to
new research and actionable strategies to fuel growth.
02. Connect
Engage with AP experts and peers in dynamic, hands-on discussions.
03. Get Inspired
Learn from industry leaders who turn insights into measurable impact.
04. Enjoy
Experience memorable moments, immersive sessions, and on-site surprises.
Don’t miss your chance to be part of the conversation shaping
the future of commercial analytics.
Past Attendees Include:
TESTIMONIALS
What Our
Customers
Are Saying:
EVENT VENUE
Morning Concorde
We look forward to welcoming you in the heart of Paris, right next to the Place de la Concorde!
If you have any questions about the event,
please reach out to marketing@analyticpartners.com
Can’t make it to Paris? Visit https://northstar.events/london/
to learn more about our event in London on the 10th of September.
4 Rue Royal, 75008 Paris, France, 8th arrondissement
Agenda
Please note the agenda is subject to change
28 May
Thursday
ARRIVAL & REGISTRATION
Check in at the reception area and join us in the Du Barry and Pompadour rooms. The Morning team is available to assist with any questions as you arrive. There will be also a light lunch available for you to enjoy.
INTRODUCTION AND INNOVATIONS
During the opening, Preeti Croke will share reflections on what’s reshaping marketing measurement. This will be followed by a look ahead at what’s next for commercial decisioning and how brands can navigate headwinds while turning forecasting into competitive advantage.
Preeti Croke
CURRENT CHALLENGES & OPPORTUNITIES
This session will give you time to reflect on current challenges and opportunities, share them with the group and learn from others how they’re dealing with them.
EMPOWER YOUR ANALYTICS: THE STATE OF COMMERCIAL DECISIONING
Learn what finance, marketing, and analytics leaders revealed in Analytic Partners’ inaugural survey: The State of Commercial Decisioning in 2026. Discover where roles align—and where tension emerges—on how data-driven decisions are made, why skepticism persists, and what limits data’s impact on decisioning.
Caroline Kan
STAKEHOLDER MAPPING
A working session diving deeper into stakeholder mapping and aligning cross-functionally within your business.
COFFEE BREAK
DESIGNING FOR SCALE: DRIVING ADOPTION WITH COMMERCIAL ENABLEMENT
Are you planning to inspire, educate or empower your organization? Based on the stakeholder mapping from the previous session, we’ll dive deeper into how to drive action within your business.
Maren Seitz
IMPULSE TALK & DISCUSSION: AI AND THE HUMAN FACTOR IN CREATIVITY
Together with Christian Jähnert, Regional Data & Analytics Lead at Beiersdorf, we will take a closer look at how AI and the Human Factor are impacting creativity these days, followed by a group discussion on how the attending brands are leveraging AI for their creative purposes.
Christian Jähnert
Maren Seitz
ROI GENOME®: INSIGHTS, TRENDS AND TRUTHS
Explore our latest ROI Genome® findings and discover what’s driving performance across industries. In this interactive session, we’ll break down the most impactful trends and open the floor to your questions.
Justine O’Neill
KEY TAKEAWAYS & CLOSING
During the final part of the programming, we will ask everyone to sum up what they will take back to their organization and close out the day with collective key takeaways.
APÉRITIF
Please stay after the official program to join us for an apéritif at the event venue.
DINNER
We will be setting out on a short 4-minute walk to the lovely Nonos et Comestible – all details below. This is an optional gathering after the official programming.
AWARDS
The North Star Awards
Recognizing the leaders who push their organizations forward with commercial outcomes that deliver lasting value
The Evangelizer
A strategic leader who is pioneering data and analytics in their organization to drive commercial growth.
They’ve set a new bar for marketing, using analytics to create business value for customers, partners and employees.
The Vanguard
An organization that is revolutionizing marketing analytics as a strategic business asset.
They’ve transformed how they make decisions – using analytics and optimization to drive business growth and influence planning strategies.
The Catalyst
A customer who is effectively leveraging GPS Enterprise to drive action.
This award isn’t based on a submission, but on platform usage.
Want to submit
a nomination?
If you, or someone you know, is an Analytic Partners customer with a compelling, real-world use case, we want to hear about its amazing success.
We look forward to celebrating this year’s winners and honorees at NorthStar Connect.
Please note: Only current customers are eligible. Customers, partners and employees may all submit nominations.
DINNER
Nonos & Comestibles par Paul Pairet
“Lively dining room offering fine dining with modern, timeless cuisine.”
Join us for dinner at this French fine dining experience. We will be served their favourite simple, happy recipes to share in a laid back atmosphere.
6 Rue Boissy d’Anglas, 75008 Paris, France
Questions?
Reach out to marketing@analyticpartners.com,
and we’ll be in touch as soon as possible.