Sustainable
Growth
Learn how industry leaders are using data-driven decisioning to navigate complexity, optimise investments, and drive long-term business impact.
overview
Welcome to NorthStar Connect 2026
Where Data-Driven Leaders Converge
NorthStar Connect is back in London!
After a successful launch in 2025, we would like to invite you to another insights-packed half-day event in the heart of the city. Join us at the NorthStar Connect 2026 in London to hear our latest key insights and content highlights packed with global expertise, as well as some inspiring local case studies and learnings. Connect with other marketing and analytics leaders who are passionate about turning data into expertise and driving measurable outcomes.
After a successful launch in 2025, we would like to invite you to another insights-packed half-day event in the heart of the city. Join us at the NorthStar Connect 2026 in London to hear our latest key insights and content highlights packed with global expertise, as well as some inspiring local case studies and learnings. Connect with other marketing and analytics leaders who are passionate about turning data into expertise and driving measurable outcomes.
Join us in London, for inspiring sessions, actionable insights, and exclusive networking opportunities that empower you to shape the future of commercial analytics. Together, we’ll dive into:
Driving Adoption for Enterprise-Wide Impact
See how forward-thinking organisations are unifying teams, eliminating blind spots, and expanding data-driven decisioning beyond marketing to drive holistic business impact.
Value Creation Through Finance
Discover how a strategic approach to measurement enhances transparency with finance while optimising resources, and ensuring every investment drives measurable business impact.
The Future of Technology & Innovation
Get the latest insights from ROI Genome and how cutting-edge commercial analytics are accelerating speed to insights, enhancing decision-making, and unlocking new opportunities for growth.
Why Attend
NorthStar
Connect 2025?
Join an exclusive gathering of marketing, finance, and analytics leaders driving change through data. Whether you’re returning or attending for the first time, NorthStar Connect 2025 offers fresh insights, powerful networking, and direct access to Analytic Partners’ thought leaders. Participate in highly engaging breakout sessions designed to workshop real-world scenarios, share best practices, and provide practical strategies to drive commercial decisioning for growth.
01. Expand
Gain exclusive access to
new research and actionable strategies to fuel growth.
02. Connect
Engage with AP experts and peers in dynamic, hands-on discussions.
03. Get Inspired
Learn from industry leaders who turn insights into measurable impact.
04. Enjoy
Experience memorable moments, immersive sessions, and on-site surprises.
Don’t miss your chance to be part of the conversation shaping
the future of commercial analytics.
Past Attendees Include:
TESTIMONIALS
What Our
Customers
Are Saying:
EVENT VENUE
Dartmouth House
We look forward to welcoming you in Dartmouth House, a stunning Georgian building in Mayfair, Central London!
Closest Underground station is Green Park Station
for Jubilee, Piccadilly and Victoria Line.
37 Charles St, London W1J 5ED, United Kingdom
Agenda
Please note the agenda, including speakers, is subject to change
Thursday
10 September
LIGHT LUNCH & REGISTRATION
We look forward to welcoming you at the main entrance of Dartmouth House. There will be a light lunch available for you to enjoy as we wait for all attendees.
THE STATE OF COMMERCIAL DECISIONING
During the short opening, we will share reflections on what’s reshaping marketing measurement, the most recent insights of our State of Commercial Decisioning survey, and how innovation at Analytic Partners is supporting brands in turning headwinds into competitive advantage.
CURRENT CHALLENGES & OPPORTUNITIES
This session will give you time to reflect on current challenges and opportunities, share them with the group and learn from others how they’re dealing with challenges.
FROM DATA TO ACTION – HOW TO UNLOCK DATA-DRIVEN DECISIONING
Modern marketing measurement is an opportunity to lead the business toward more informed, data-driven decisions. This session focuses on turning challenges into those opportunities. Together with some customers sharing their stories, we will cover the journey of change management: educating the organization, proving impact, and building cross-functional belief over time. (Panel & Discussion)
COMMERCIAL ENABLEMENT IN ACTION
A short session with workshop elements on how Analytic Partners is supporting customers with commercial enablement inside their organisations.
COFFEE BREAK
MULTI-MARKET MEASUREMENT – WHAT IT TAKES TO SET UP A SUCCESSFUL PROGRAM ACROSS BORDERS
Can analytics become your enterprise growth engine? In this session, we will continue the adoption conversation. Customer brands reveal how they have successfully scaled their measurement programs across global organizations. (Panel & Discussion)
UNLOCKING THE WARC MULTIPLIER PLAYBOOK
WARC have recently published an updated version of the WARC Multiplier Effect. We will take you through the key findings of this new playbook and how they apply to building brands that last.
ROI GENOME® – INSIGHTS, TRUTHS AND TRENDS
Explore our latest ROI Genome® findings and discover what’s driving performance across industries. In this interactive session, we’ll break down the most impactful trends followed by our infamous ROI Genome® Pub Quiz, peppered with WARC Multiplier Playbook insights.
KEY TAKEAWAYS & CLOSING
During the final part of the programming, we will ask everyone to sum up what they will take back to their organization and close out the day with collective key takeaways.
We invite you to stay a bit longer and enjoy a drink with us at the event venue.
We invite you to stay a bit longer and enjoy a drink with us at the event venue.
DINNER
This is an optional gathering after the event that we would love to have you at. Venue details below.
In case you can’t attend the full day, please reach out if you’d like to join for dinner only.
In case you can’t attend the full day, please reach out if you’d like to join for dinner only.
DINNER VENUE
sketch
Please join us for dinner in the wonderful sketch restaurant in Mayfair. We will be enjoying a four course menu in their beautiful Glade room.
Underground stations within 10-minute walking distance:
Oxford Circus, Piccadilly Circus and Bond Street
9 Conduit St, London W1S 2XG, United Kingdom
Questions?
Reach out to marketing@analyticpartners.com,
and we’ll be in touch as soon as possible.