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NORTHSTAR CONNECT 2025
Lite Bites

Adapt Evolve Thrive

6 November | London

Register Today

overview

Welcome to NorthStar Connect 2025

Where Data-Driven Leaders Converge

NorthStar Connect is back in London – with an insights-packed half-day event during which we will celebrate 25 years of global innovation, collaboration and impact. Join us at the NSC 2025 Lite Bites London to hear key insights and content highlights from our US flagship event, as well as local case studies and learnings. Connect with other marketing and analytics leaders who are passionate about turning data into expertise and driving measurable outcomes.

Adapt Evolve Thrive

It’s not just our event theme – it’s a call to action. By leveraging commercial intelligence and analytics, brands can successfully navigate change, foster growth, and attain lasting success.

Join us in London, for inspiring sessions, actionable insights, and exclusive networking opportunities that empower you to shape the future of commercial analytics. Together, we’ll dive into: 

Sustainable
Growth

Learn how industry leaders are using data-driven decisioning to navigate complexity, optimise investments, and drive long-term business impact.

Driving Adoption for 
Enterprise-Wide Impact

See how forward-thinking organisations are unifying teams, eliminating blind spots, and expanding data-driven decisioning beyond marketing to drive holistic business impact.

Value Creation
Through Finance

Discover how a strategic approach to measurement enhances transparency with finance while optimising resources, and ensuring every investment drives measurable business impact.

The Future of
Technology & Innovation

Get the latest insights from ROI Genome and how cutting-edge commercial analytics are accelerating speed to insights, enhancing decision-making, and unlocking new opportunities for growth.

Why Attend
NorthStar
Connect 2025?

Join an exclusive gathering of marketing, finance, and analytics leaders driving change through data. Whether you’re returning or attending for the first time, NorthStar Connect 2025 offers fresh insights, powerful networking, and direct access to Analytic Partners’ thought leaders. Participate in highly engaging breakout sessions designed to workshop real-world scenarios, share best practices, and provide practical strategies to drive commercial decisioning for growth.

01. Expand

Gain exclusive access to
new research and actionable strategies to fuel growth.

02. Connect

Engage with AP experts and peers in dynamic, hands-on discussions.

03. Get Inspired

Learn from industry leaders who turn insights into measurable impact.

04. Enjoy

Experience memorable moments, immersive sessions, and on-site surprises.

Don’t miss your chance to be part of the conversation shaping
the future of commercial analytics.
Past Attendees Include:

TESTIMONIALS

What Our
Customers
Are Saying:

testimonials accent

The day went really well, we learned a ton and got very motivated […]. It was so much fun and so informative to us. Easily the best working day so far this year. I definitely had some great discussions with people during the roundtables! Great event, really glad I was able to make it!!!

One of the best events I recently had – good conversations! It was such a great day for me. I miss it already. Getting out of the daily work for some exchange and inspiration.​​

I’ve really learned a lot, hearing from really experienced folks around data, the future of data in our industry and how it can really impact our decisions moving forward.

It’s great to meet other analytics practitioners – to be inspired by others’ thoughts and thought leaders. And the best part is stepping away from your regular work to do a real deep dive into issues and discuss them with your peers.

The day went really well, we learned a ton and got very motivated […]. It was so much fun and so informative to us. Easily the best working day so far this year. I definitely had some great discussions with people during the roundtables! Great event, really glad I was able to make it!!!

One of the best events I recently had – good conversations! It was such a great day for me. I miss it already. Getting out of the daily work for some exchange and inspiration.​

Agenda

Please note the agenda, including speakers, is subject to change

Thursday
6 November

12:00 – 1:00 PM
LUNCH & REGISTRATION
Please confirm your lunch selection here
1:00 – 2:00 PM
NSC 2025 ARIZONA CONTENT HIGHLIGHTS
AP Keynote and Innovation at AP
2:00 – 2:30 PM
NETWORKING BREAK
GPS-E demo station available
2:30 – 3:30 PM
LOCAL LEARNINGS
Fireside chat on Change Management at Beiersdorf leading into a group workshop
3:30 – 4:00 PM
NETWORKING BREAK
GPS-E demo station available
4:00 – 5:00 PM
TURNING DATA INTO EXPERTISE
The highly acclaimed Lots of Littles presentation and the latest ROI Genome insights
5:00 – 5:30 PM
PUB QUIZ
Test your measurement and ROI Genome knowledge
5:30 PM
WRAP-UP
Have a drink with us at the pub before we walk to dinner, or use this time to catch up on emails
6:30 – 10:00 PM
DINNER AT DISHOOM
Optional gathering after the event, please confirm your attendance here

Latest Updates

testimonials accent
“LETTER TO MY BOSS”
NOW AVAILABLE

Are you all in on NorthStar Connect but can use some help with travel approval?

Check out this “Letter to my Boss”, where we’ve outlined the key initiatives and benefits of attending this year’s event.

GET READY TO
“ASK OUR EXPERTS”

Tina Moffett and Jason McNellis, former Forrester and Gartner analysts, have joined Analytic Partners and will be at NorthStar Connect!

You can ask our experts about a variety of topics, from organizational effectiveness to industry trends and more. Don’t miss this opportunity to tap into their combined 40+ years of industry experience and thought leadership. Submit a Question Now >

AWARDS

The North Star Awards

Recognizing the leaders who push their organizations forward with commercial outcomes that deliver lasting value

The Evangelizer

A strategic leader who is pioneering data and analytics in their organization to drive commercial growth.

They’ve set a new bar for marketing, using analytics to create business value for customers, partners and employees.

The Vanguard

An organization that is revolutionizing marketing analytics as a strategic business asset. 

They’ve transformed how they make decisions – using analytics and optimization to drive business growth and influence planning strategies.

The Catalyst

A customer who is effectively leveraging GPS Enterprise to drive action.

This award isn’t based on a submission, but on platform usage.

Want to submit
a nomination?

If you, or someone you know, is an Analytic Partners customer with a compelling, real-world use case, we want to hear about its amazing success.

Submit a Nomination Now >

We look forward to celebrating this year’s winners and honorees at NorthStar Connect.

Please note: Only current customers are eligible. Customers, partners and employees may all submit nominations.

Photos

Reliving NorthStar Connect 2024

VENUE

The Wheatsheaf Fitzrovia

We will meet in the historical pub for the main part of the event. It is within walking distance from Tottenham Court Road and Goodge Street station. Visit the website

Dishoom Carnaby

The optional dinner will take place at Dishoom Carnaby, just a 12-minute walk from The Wheatsheaf. Please confirm with us if you are joining. Visit the website

If you have any questions about the event, please reach out to marketing@analyticpartners.com

The Wheatsheaf London
The Wheatsheaf London

REGISTRATION

We Can’t Wait to See You

Questions?

Reach out to marketing@analyticpartners.com,
and we’ll be in touch as soon as possible.