Achieve More.


More insights. More impact. More value.
September 24-26 | Nashville, TN


Welcome to NorthStar Connect 2024

Where data-driven leaders converge

Our premier, customer-only event brings together marketing, finance and analytics leaders who are passionate about turning data into expertise for the world’s biggest brands.

Don’t miss this exclusive opportunity to forge connections and exchange ideas in an intimate, collaborative setting – and be inspired, empowered and equipped to achieve more as we explore:​

From Resistance
to Resilience

Hear from your peers on the hurdles they faced and the best practices they implemented to drive analytic adoption across their organizations.​

One Voice,
One Vision

Learn how a shared language, shared objectives and effective collaboration between Marketing, Finance and other functions can drive exponential business growth.​

Turning Data
into Dollars

See real-life examples of how leading brands are leveraging Commercial Analytics to create value for Marketing and beyond.​

by Doing

Discover how other companies are capitalizing on experimentation and embracing an agile learning mindset.​

The AI & Human
Balancing Act

Get the latest insights from industry experts on the future of AI and its role in Commercial Analytics.


What Our
Are Saying:

testimonials accent

It’s one of my favorite conferences to go to. I love the opportunity to engage with Analytic Partners, and my peers across industries, and understand how to best leverage Commercial Analytics…I’m very energized and engaged, wanting to bring all this back to my team to see how we can move our engagement forward into the future.

Director of Strategic Analytics and Data Science at Ulta Beauty

I’ve really learned a lot, hearing from really experienced folks around data, the future of data in our industry and how it can really impact our decisions moving forward.

Chief Marketing Officer at Tropical Smoothie Café

It’s great to meet other analytics practitioners – to be inspired by others’ thoughts and thought leaders. And the best part is stepping away from your regular work to do a real deep dive into issues and discuss them with your peers.

Senior Director of Marketing and Media Analytics at Colgate-Palmolive North America

The event was absolutely incredible. It’s rare to be in a room with so many thought leaders who have a deep understanding of the space, all committed to solving some of the industry’s toughest problems in a really collaborative manner. I couldn’t have asked for more!

Global Head of Media and Marketing Technology at a Media Company


More Details
Coming Soon.



5—6 PM/CDT
Settle in and get registered.

6—7 PM/CDT
Join us for a welcome reception.



8 AM—4:30 PM/CDT
Connect with peers, dive into conversations and gain insights from industry thought leaders.

5—9 PM/CDT
Enjoy a cocktail reception, dinner and cultural experiences.



8—10 AM/CDT
Wrap up with a farewell breakfast and new ideas to drive your business forward with commercial intelligence.

11 AM—3 PM/CDT
Optional off-site activity available; details to follow.


The North Star Awards

Recognizing the leaders who push their organizations forward with commercial outcomes that deliver lasting value.

The Evangelizer

A strategic leader who is pioneering data and analytics in their organization to drive commercial growth

They’ve set a new bar for marketing, using analytics to create business value for customers, partners and employees.

The Vanguard

An organization that is revolutionizing marketing analytics as a strategic business asset.

They’ve transformed how they make decisions – using analytics and optimization to drive business growth and influence planning strategies.

The Decisioning Champion

A customer who is effectively leveraging GPS Enterprise to drive action.

This award isn’t based on a submission, but on platform usage.

Want to submit
a nomination?

If you’re an Analytic Partners customer with a compelling, real-world use case, we’ll want to hear about the amazing success you’ve been seeing. We look forward to celebrating this year’s winners and honorees at NorthStar Connect – keep an eye out for 2024 nomination instructions and deadlines.

Please note: Customers, partners and employees may all submit nominations. Only current customers are eligible.

Submit a Nomination >


1 Hotel Nashville

710 DemonBreun Street | 615.510.0400

Enjoy sustainable luxury, farm-to-table cuisine and cultural experiences in the heart of Nashville – the vibrant home of country music

We also invite you to visit visitmusiccity.com to get to know this unique destination.

To reserve your room at our preferred group rate, please book by August 27.

Destination Fee is $15 per room / per night, billed to individual guests. Valet is $62 per car / per night. No Show Fee is one night’s room and tax. Cancellation Fee is one night’s room and tax, should guests cancel their reservation or push back their arrival date within 72 hours of the original arrival date. Early Departure Fee is one night’s room and tax, should guests move up their departure date after checking in.


Sign Up

We can’t wait to see you.


Reach out to marketing@analyticpartners.com,
and we’ll be in touch as soon as possible.