Register

2024 NORTHSTAR CONNECT

Achieve More.

More insights. More impact. More value.
September 24-26 | Nashville, TN

OVERVIEW

Welcome to NorthStar Connect 2024

Where data-driven leaders converge

Our premier, customer-only event brings together marketing, finance and analytics leaders who are passionate about turning data into expertise for the world’s biggest brands.

Don’t miss this exclusive opportunity to forge connections and exchange ideas in an intimate, collaborative setting – and be inspired, empowered and equipped to achieve more as we explore:​

From Resistance
to Resilience

Hear from your peers on the hurdles they faced and the best practices they implemented to drive analytic adoption across their organizations.​

One Voice,
One Vision

Learn how a shared language, shared objectives and effective collaboration between Marketing, Finance and other functions can drive exponential business growth.​

Turning Data
into Dollars

See real-life examples of how leading brands are leveraging Commercial Analytics to create value for Marketing and beyond.​

Learning
by Doing

Discover how other companies are capitalizing on experimentation and embracing an agile learning mindset.​

The AI & Human
Balancing Act

Get the latest insights from industry experts on the future of AI and its role in Commercial Analytics.

TESTIMONIALS

What Our
Customers
Are Saying

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It’s one of my favorite conferences to go to. I love the opportunity to engage with Analytic Partners, and my peers across industries, and understand how to best leverage Commercial Analytics…I’m very energized and engaged, wanting to bring all this back to my team to see how we can move our engagement forward into the future.

Director of Strategic Analytics and Data Science at Ulta Beauty

I’ve really learned a lot, hearing from really experienced folks around data, the future of data in our industry and how it can really impact our decisions moving forward.

Chief Marketing Officer at Tropical Smoothie Café

It’s great to meet other analytics practitioners – to be inspired by others’ thoughts and thought leaders. And the best part is stepping away from your regular work to do a real deep dive into issues and discuss them with your peers.

Senior Director of Marketing and Media Analytics at Colgate-Palmolive North America

The event was absolutely incredible. It’s rare to be in a room with so many thought leaders who have a deep understanding of the space, all committed to solving some of the industry’s toughest problems in a really collaborative manner. I couldn’t have asked for more!

Global Head of Media and Marketing Technology at a Media Company

Agenda

Please note the agenda, including speakers, is subject to change

DAY 1 :
TUESDAY
SEPTEMBER

24
5:30 – 8:00 PM/CDT
HARRIET’S ROOFTOP
WELCOME RECEPTION:
HORS D’OEUVRES & COCKTAILS
Leave your bags in the room and meet us at the hotel’s exclusive rooftop bar for a warm welcome and refreshing cocktails while enjoying local musical flare from the Joe McMahan Trio.

DAY 2 :
WEDNESDAY
SEPTEMBER

25
7:15 – 8:30 AM/CDT
HARRIET’S ROOFTOP
BREAKFAST & REGISTRATION
8:30 – 8:50 AM/CDT
WILLOW POND
WELCOME ADDRESS & OPENING KEYNOTE
Nancy Smith
President & CEO
8:55 – 9:15 AM/CDT
WILLOW POND
INNOVATION & INSIGHTS
Maggie Merklin
Chief Customer Officer
9:20 – 9:50 AM/CDT
WILLOW POND
FROM RESISTANCE TO RESILIENCE:
STRATEGIES FOR ANALYTIC ADOPTION
Hear from your peers on the hurdles they faced and the best practices they implemented to drive analytic adoption across their organizations.
Kikke Riedel
Vice President, Strategy & Insights
Jamie Keaney
Vice President, Media
Sarah Scolaro
Associate Director, Marketing Analytics Capabilities
Shanelle Cook-Ries
Integrated Media Strategist
Kristin Moody
Vice President, CET
9:55 – 10:25 AM/CDT
WILLOW POND
DATA-DRIVEN TRIUMPH:
EMBRACING ANALYTICS FOR STRATEGIC GROWTH
See firsthand how LinkedIn secured buy-in across their organization for using Commercial Analytics as the single source of truth, turning marketing into a growth driver.
Anu Bedi
Senior Director, Measurement, Insights, Data & Analytics
Katy Adcock
Senior Director, Customer Engagement
10:25 – 10:50 AM/CDT
WILLOW POND FOYER
NETWORKING BREAK
10:55 – 11:25 AM/CDT
WILLOW POND
ROI GENOME HIGHLIGHTS
Dive into the latest intelligence and emerging trends from our ROI Genome.
Mike Menkes
Group Senior Vice President
11:30 AM – 11:50 AM/CDT
WILLOW POND
BALANCING ACT:
THE SYNERGY OF AI & HUMAN INSIGHT IN COMMERCIAL ANALYTICS
Get the latest insights from industry experts on the future of AI and its role in
Commercial Analytics.
Hong Jin
Chief Science Officer
Tina Moffet
VP, Corporate Strategy & Development
12:00 – 1:00 PM/CDT
HARRIET’S ROOFTOP
LUNCH
1:15 – 2:00 PM/CDT
WILLOW POND
EXTERNAL KEYNOTE
Join us for an unforgettable keynote by Grammy-winning singer/songwriter Jimmy Yeary. His over two-thousand songs include 14 “Number 1” Billboard hit singles such as “Everything’s Gonna Be Alright” by Kenny Chesney and David Lee Murphy, “I Called Mama” a song he wrote for Tim McGraw, and Country Music Awards Song-of-the-Year “I Drive Your Truck”.

Once called “one of the most engaging speakers in the country”, Yeary promises to leave you inspired and moved with his unique blending of storytelling, emotion and music.
Jimmy Yeary
Grammy-winning singer/songwriter
2:15 – 2:45 PM/CDT
WILLOW POND
TURNING DATA INTO DOLLARS:
MAXIMIZING IMPACT WITH COMMERCIAL INTELLIGENCE
See real-life examples of how leading brands are leveraging Commercial
Analytics to create value for Marketing and beyond.
Laura Geurin
Senior Director, Consumer Analytics
Max Green
Director of Performance Marketing and Analytics
Manuel Cimarosti
Director, Marketing Effectiveness
Samantha Meltzer
Senior Manager, Marketing Optimization & Measurement
John Virzi
Associate VP, CET
2:50 – 3:15 PM/CDT
WILLOW POND
ONE VOICE, ONE VISION:
HOW COMMERCIAL ANALYTICS UNIFIES FINANCE AND MARKETING
Learn how Commercial Analytics supports a shared language and objectives,
and how effective collaboration drives business growth.
Jen Downes
Chief Marketing Officer, Global eCommerce
Kay Vizon
Director, Media Services
Fred Chassé
General Manager, CET-Americas
3:15 – 3:40 PM/CDT
WILLOW POND FOYER
NETWORKING BREAK
3:45 – 4:15 PM/CDT
WILLOW POND
BUILDING OUT YOUR MEASUREMENT TOOLKIT:
THE JOY OF EXPERIMENTS
Understand the right way to incorporate experimentation into your existing measurement framework and build trust and confidence across the organization.
Lauren Siegal
Head of Media Measurement ​& Optimization​
Rachel Sweet, CFRE
Marketing Scientist, Center of Excellence in Analytics
Jason McNellis
VP, Commercial Analytics Ambassador
4:15 – 4:30 PM/CDT
WILLOW POND
CLOSING REMARKS
6:00 – 6:45 PM/CDT
COUNTRY MUSIC
HALL OF FAME
COUNTRY MUSIC HALL OF FAME TOUR
Enjoy a self-guided tour of the one-and-only “Smithsonian of country music”.
6:45 – 7:15 PM/CDT
COUNTRY MUSIC
HALL OF FAME
NORTH STAR COCKTAIL RECEPTION
Celebrate a day filled with insights, achievements and connections. Join us for delicious cocktails, live music and entertainment – all courtesy of our host, the Country Music Hall of Fame!
7:15 – 9:00 PM/CDT
COUNTRY MUSIC
HALL OF FAME
DINNER & MUSIC
Dine and mingle to the sounds of familiar tunes, played by the Nashville-grown Brassfield Trio.

DAY 3 :
THURSDAY
SEPTEMBER

26
7:30 – 9:00 AM/CDT
HARRIET’S ROOFTOP
BREAKFAST
8:30 – 9:00 AM/CDT
HARRIET’S ROOFTOP
Fireside Chat: Kraft Heinz’s Journey to Unified Measurement with Commercial Analytics
In this Fireside Chat, learn how Kraft-Heinz used Commercial Analytics to unify measurement across its portfolio, drive strategic actionability, integration and full organizational buy-in to unveil key benefits for marketing and beyond.
Adrienne Warkins
Head of Marketing Analytics & Investment Strategy
John Virzi
Associate VP, CET
9:00 – 10:00 AM/CDT
HARRIET’S ROOFTOP
MASTERCLASSES
Leverage our leaders’ experience to solve real-world challenges in one of the following interactive sessions:
THE ART OF ADOPTION:
EVANGELIZING COMMERCIAL ANALYTICS FOR ORGANIZATIONAL BUY-IN
Assess common barriers to adoption at different stages of analytics maturity,
and best practices to drive a data-driven decisioning culture.
Maren Seitz
Senior Director
Tina Moffet
VP, Corporate Strategy & Development
THE SCIENCE OF SCENARIO PLANNING:
BUILDING YOUR FORWARD-LOOKING DECISIONING DISCIPLINE
Run through practical applications of how to use scenario planning to stay ahead of potential headwinds — and unlock the full power of Commercial Analytics for forward-looking decisioning.
Joshua Bayne
VP, Product Management
Jason McNellis
VP, Commercial Analytics Ambassador
10:30 AM – 3:30 PM/CDT
NASHVILLE EXCURSIONS
Join us for one of the following unforgettable experiences and bid farewell to Nashville in style!

Registered guests should “re-register” below and make their selection in the registration form. All other guests can complete their selection in the form.
Questions? Reach out to James Seyfried at james.seyfried@analyticpartners.com.
10:30 AM – 3:30 PM/CDT
GOLFING AT HERMITAGE
GOLF COURSE
Hermitage Golf Course’s General’s Retreat, has been voted the “Best Golf Course in Nashville,” General’s Retreat is a must play when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River and a variety of tee placements, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

This excursion is approximately five hours total. Transportation will depart from the 1 Hotel Nashville lobby at 10:30 AM and return at 3:30 PM/CDT.
11 AM – 3:00 PM/CDT
Wine, Bourbon and Lunch Pairing
at Belle Meade Historic Site
Steeped in rich Tennessee history, Belle Meade Historic Site features Nashville’s oldest winery. A dual-certified sommelier and bourbon steward will guide guests through five wine and bourbon tastings paired with lunch. Then, guests can explore the historic farm, mansion and stables that made up one of the largest thoroughbred horse farms in the South. This is a limited capacity event.

This excursion is approximately four hours total. A bus will depart from the 1 Hotel Nashville lobby at 11:00 AM and return at 3:00 PM/CDT.

SPEAKERS

Join an Exclusive Group of Industry Experts.

Nancy Smith

President & Chief Executive Officer,
Analytic Partners

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Jimmy Yeary

Grammy-Winning Singer/Songwriter

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Anu Bedi

Senior Director, Measurement, Insights, Data & Analytics,
LinkedIn

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Maggie Merklin

Chief Client Officer,
Analytic Partners

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Jen Downes

Chief Marketing Officer, Global eCommerce,
Lenovo

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Adrienne Warkins

Head of Marketing Analytics & Investment Strategy,
Kraft Heinz

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Manuel Cimarosti

Director, Marketing Effectiveness,
Danone

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Kikke Riedel

Vice President, Strategy & Insights,
MilkPEP

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Jamie Keaney

Vice President, Media,
Mattress Firm

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Jason McNellis

VP, Commercial Analytics Ambassador,
Analytic Partners

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Samantha Meltzer

Senior Manager, Marketing Optimization & Measurement,
McDonald’s

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Tina Moffet

VP, Corporate Strategy & Development,
Analytic Partners

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Laura Geurin

Senior Director of Consumer Analytics,
SharkNinja

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Sarah Scolaro

Associate Director, Marketing Analytics Capabilities,
Kimberly-Clark

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Kay Vizon

Director, Media Services,
Kroger

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Rachel Sweet, CFRE

Marketing Scientist, Center of Excellence in Analytics,
ALSAC/St. Jude Children’s Research Hospital®

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Fred Chassé

General Manager, Americas CET,
Analytic Partners

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Max Green

Director of Performance Marketing and Analytics,
REI

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Mike Menkes

Senior Vice President,
Analytic Partners

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Lauren Siegal

Head of Media Measurement ​& Optimization​,
Zoetis

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Shanelle Cook-Ries

Integrated Media Strategist,
Kroger

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Kristin Moody

Vice President, CET,
Analytic Partners

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Hong Jin

Chief Science Officer,
Analytic Partners

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Katy Adcock

Senior Director, CET,
Analytic Partners

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John Virzi

Associate VP, CET,
Analytic Partners

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Maren Seitz

Senior Director,
Analytic Partners

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Joshua Bayne

VP, Product Management,
Analytic Partners

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Latest Updates

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DAY 3 AFTERNOON
EXCURSIONS ANNOUNCED

Bid farewell to Nashville in style with one last, unforgettable experience!

Guests can now choose between a round at Hermitage Golf Course or wine, bourbon and lunch at Belle Meade Historic Site and Winery. Bus transportation will be provided.

For more details, please refer to the Agenda section above. Have questions? Reach out to James Seyfried at james.seyfried@analyticpartners.com.

“LETTER TO MY BOSS”
NOW AVAILABLE

Are you all in on NorthStar Connect but can use some help with travel approval?

Check out this “Letter to my Boss”, where we’ve outlined the key initiatives and benefits of attending this year’s event.

GET READY TO
“ASK OUR EXPERTS”

Tina Moffett and Jason McNellis, former Forrester and Gartner analysts, recently joined Analytic Partners and will be at NorthStar Connect!

You can ask our experts about a variety of topics, from organizational effectiveness to industry trends and more. Don’t miss this opportunity to tap into their combined 40+ years of industry experience and thought leadership.

AWARDS

The North Star Awards

Recognizing the leaders who push their organizations forward with commercial outcomes that deliver lasting value

The Evangelizer

A strategic leader who is pioneering data and analytics in their organization to drive commercial growth

They’ve set a new bar for marketing, using analytics to create business value for customers, partners and employees.

The Vanguard

An organization that is revolutionizing marketing analytics as a strategic business asset.

They’ve transformed how they make decisions – using analytics and optimization to drive business growth and influence planning strategies.

The Catalyst

A customer who is effectively leveraging GPS Enterprise to drive action.

This award isn’t based on a submission, but on platform usage.

Want to submit
a nomination?

If you, or someone you know, is an Analytic Partners customer with a compelling, real-world use case, we want to hear about its amazing success!

Submit a Nomination Now >
The deadline to submit your nominations is September 19.

We look forward to celebrating this year’s winners and honorees at our NorthStar Connect Awards Ceremony.

Please note: Only current customers are eligible. Customers, partners and employees may all submit nominations.

VENUE

1 Hotel Nashville

710 DemonBreun Street | 615.510.0400

Website >

We also invite you to visit visitmusiccity.com to get to know this unique destination.

The deadline to book at our special discounted rate has passed.

If you haven’t booked your room at the 1 Hotel Nashville, we may be able to assist – please contact James Seyfried at james.seyfried@analyticpartners.com for assistance with hotel accommodations or any questions about the event.

REGISTRATION

Registration is now closed

See you next year!

Questions?

Reach out to marketing@analyticpartners.com,
and we’ll be in touch as soon as possible.