NorthStar Connect 2024
EuropeApril 17, 2024Elevate to Commercial Decisioning
Join us in London to uncover how the world’s leading brands and their decision-makers are leveraging commercial analytics to overcome uncertainty and drive business growth. Listen to inspiring speakers and network with other industry professionals.
Speakers
Join an exclusive group of marketing and analytics professionals
Katelyn Bell
Senior Manager - Global Business Insights (Marketing Intelligence), McDonald’s
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Interested
in speaking?
in speaking?
Please reach out directly to: hello@analyticpartners.com
Agenda
Hear from industry thought leaders shaping the future of marketing.
Discover new insights
Date
Session
Speaker
8:30 – 9:30
Registration + Breakfast
9:45 – 10:05
Opening Keynote
The Future is Commercial Intelligence
Nancy Smith – CEO and President, Analytic Partners
10:05 – 11:00
External Keynote & Workshop
Overcoming Uncertainty
Katherine Templar-Lewis – Human Scientist, Kinda Studios
11:00 – 11:30
Coffee break
11:30 – 12:40
Roundtables
- From Data to Action: Analytics Adoption Across the Business
- What’s Hot, What’s Not: Emerging Channels’ Place in the Mix
- Diving Deeper: Making the Most of your Publisher Partnerships
12:40 – 13:40
Lunch
13:40 – 14:15
Customer Success Story
Accelerating Speed to Insight
Edoardo Piras - Global Manager Advanced Analytics Marketplace Insight, Levi’s
Paul Kelly – Director, Analytic Partners
14:15 – 14:45
Ask the Experts
Methods, Experimentation and the state of AI
Jason Mcnellis, former Vice President, Analyst: Measurement, AI & Personalization, Gartner
Hong Jin – Chief Science Officer, Analytic Partners
14:45 – 15:30
Panel Discussion
24 years of ROI Genome: The key success factors to make your budgets go further
Rich Bettinson – Senior Director Media Strategy, Planning & Insights EMEA, Hilton
Rob Marcus - Consumer Experience Senior Director, Colgate-Palmolive
Christof Zanecchia – Senior Manager, Global Marketing Science, VF Corporation
Maren Seitz – Senior Director, Analytic Partners
15:30 – 16:00
Coffee Break
16:00 – 16:40
Customer Success Stories
Change Management for successful multi-market programs
Katelyn Bell - Senior Manager - Global Business Insights (Marketing Intelligence), McDonald’s
Christian Jähnert – Regional Senior Manager Consumer Data & Analytics, Beiersdorf
Justine O’Neill – Senior Director, Analytic Partners
16:40 – 17:20
Customer Interview
Balancing Business Decisions
Brendan Parsons – Senior Manager, Marketing Measurement & Analytics, PVH Corp.
Kevin O’Farrell - Vice President EMEA, Analytic Partners
17:20 – 17:30
Closing
Kevin O’Farrell - Vice President EMEA, Analytic Partners
18:00 – 23:00
Drinks and Dinner
VENUE
Meet us at the top of the iconic Sea Containers building on the vibrant South Bank. Overlooking the City of London and some of its most spectacular sights, you will feel truly elevated.
Website: seacontainersevents.co.uk
Location: 18 Upper Ground, SE1 9PD
Registration
closed
Registration for NorthStar Connect Europe 2024 is now closed. We look forward to seeing you in London!
Questions?
Reach out to hello@analyticpartners.com and we’ll be in touch as soon as possible
