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NORTHSTAR CONNECT 2025

Adapt. Evolve. Thrive.

September 17 – 19 | Scottsdale, AZ

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overview

Welcome to NorthStar Connect 2025

Where Data-Driven Leaders Converge

NorthStar Connect is heading to Scottsdale, AZ for the first time to celebrate 25 years of innovation, collaboration, and impact. Our premier, customer-only event unites marketing, finance, and analytics leaders who are passionate about turning data into expertise and driving measurable business outcomes.

Adapt. Evolve. Thrive.

It’s not just our event theme – it’s a call to action. By leveraging commercial intelligence and analytics, brands can successfully navigate change, foster growth, and attain lasting success.

Join us in Scottsdale, AZ, for three days of inspiring sessions, actionable insights, and exclusive networking opportunities that empower you to shape the future of commercial analytics. Together, we’ll dive into: 

Sustainable
Growth

Learn how industry leaders are using data-driven decisioning to navigate complexity, optimize investments, and drive long-term business impact.

Driving Adoption for
Enterprise-Wide Impact

See how forward-thinking organizations are unifying teams, eliminating blind spots, and expanding data-driven decisioning beyond marketing to drive holistic business impact.

Value Creation Through Finance

Discover how a strategic approach to measurement enhances transparency with finance while optimizing resources, and ensuring every investment drives measurable business impact.

The Future of Technology & Innovation

Get the latest insights from ROI Genome and how cutting-edge commercial analytics are accelerating speed to insights, enhancing decision-making, and unlocking new opportunities for growth.

Why Attend
NorthStar
Connect 2025?

Join an exclusive gathering of marketing, finance, and analytics leaders driving change through data. Whether you’re returning or attending for the first time, NorthStar Connect 2025 offers fresh insights, powerful networking, and direct access to Analytic Partners’ thought leaders. Participate in highly engaging breakout sessions designed to workshop real-world scenarios, share best practices, and provide practical strategies to drive commercial decisioning for growth.

01. Expand

Gain exclusive access to
new research and actionable strategies to fuel growth.

02. Connect

Engage with AP experts and peers in dynamic, hands-on discussions.

03. Get Inspired

Learn from industry leaders who turn insights into measurable impact.

04. Enjoy

Experience memorable moments, immersive sessions, and on-site surprises.

Don’t miss your chance to be part of the conversation shaping
the future of commercial analytics.

Past Attendees Include:

TESTIMONIALS

What Our
Customers
Are Saying:

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What an amazing event! Everything from the Welcome Reception to the Master Classes and everything in between. The balance between presentations, workshops was perfect – and I loved that we had enough time to network. The food, beverage, and entertainment were all fantastic. A huge shoutout to the AP team for a truly wonderful experience.

It’s one of my favorite conferences to go to. I love the opportunity to engage with Analytic Partners, and my peers across industries, and understand how to best leverage Commercial Analytics…I’m very energized and engaged, wanting to bring all this back to my team to see how we can move our engagement forward into the future.

I’ve really learned a lot, hearing from really experienced folks around data, the future of data in our industry and how it can really impact our decisions moving forward.

It’s great to meet other analytics practitioners – to be inspired by others’ thoughts and thought leaders. And the best part is stepping away from your regular work to do a real deep dive into issues and discuss them with your peers.

The event was absolutely incredible. It’s rare to be in a room with so many thought leaders who have a deep understanding of the space, all committed to solving some of the industry’s toughest problems in a really collaborative manner. I couldn’t have asked for more!

Agenda

Please note the agenda, including speakers, is subject to change

DAY 1

Wednesday
September 17

1:00 – 4:00 PM/MST
OPTIONAL PRE-CONFERENCE SESSIONS
If you’re able to join us early, we’re offering optional, pre-conference sessions. This is an opportunity for deeper engagement and connection before the main event begins.
5:30 – 8:00 PM/MST
WELCOME RECEPTION
Meet us for a warm welcome and refreshing cocktails.
DAY 2

Thursday
September 18

8:00 – 8:50 AM/MST
BREAKFAST & REGISTRATION
Kick things off with a hearty breakfast, followed by a day of learning and networking.
9:00 – 9:20 AM/MST
WELCOME ADDRESS & OPENING KEYNOTE
9:25 – 9:45 AM/MST
INNOVATION & INSIGHTS
9:50 AM – 12:25 PM/MST
MORNING SESSIONS
Thought leaders will guide you through presentations, while peer panel discussions provide real-world insights and strategies.

Topics Include:
• Turning Insights into Action: Commercial Analytics Success Stories
• Fueling Growth with Data: How Commercial Intelligence and Analytics are Empowering Brands
• Navigating and Building Success: A Journey of Growth and Leadership
• Breaking Down Silos and Building a Data-Centric Culture


*Refreshment breaks will be provided.
12:30 – 1:30 PM/MST
LUNCH
1:40 – 5:15 PM/MST
AFTERNOON SESSIONS
Enjoy a dynamic keynote from a special guest designed to energize and inspire you. Then dive into real-world strategies through candid peer panel discussions, and gain fresh perspectives through interactive workshops led by industry experts.

Topics Include:
• Maximizing Marketing ROI Through Data-Driven Decisions
• United Growth: How Commercial Analytics Drives a Finance – Marketing Partnership
• Choose From a Variety of Concurrent Workshop Session Topics.


*Refreshment breaks will be provided.
5:20 – 5:30 PM/MST
DAY 1 CLOSING REMARKS
6:30 – 9:00 PM/MST
DINNER & EVENING RECEPTION
Celebrate a day filled with insights, achievements and connections. Join us for a delicious meal, and  cocktails along with the presentations of our 2025 NorthStar Awards. Enjoy live music and entertainment, followed by an afterparty.
DAY 3

Friday
September 19

8:30 AM – 9:20 AM/MST
BREAKFAST
Start your day with a networking breakfast, followed by a variety of workshops designed to deepen your expertise and sharpen your skills.
9:25 – 9:55 AM/MST
ROI GENOME HIGHLIGHTS
Dive into the latest intelligence and emerging trends from our ROI Genome.
10:00 – 11:30 AM/MST
CONCURRENT WORKSHOPS
Choose from a variety of interactive workshops that will guide you through the latest strategies, techniques, and insights in commercial analytics.
11:35 AM – 12:20 PM/MST
LUNCH & CLOSING REMARKS
After the workshops, we’ll come together for the closing remarks over lunch, where we’ll reflect on the key takeaways and prepare for our final afternoon of networking and exploration.
1:00 – 4:00 PM/MST
OFFSITE EXCURSIONS
Join us for a selection of optional local excursions to explore the sights, culture, and attractions of Scottsdale, AZ.

Latest Updates

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“LETTER TO MY BOSS”
NOW AVAILABLE

Are you all in on NorthStar Connect but can use some help with travel approval?

Check out this “Letter to my Boss”, where we’ve outlined the key initiatives and benefits of attending this year’s event.

GET READY TO
“ASK OUR EXPERTS”

Tina Moffett and Jason McNellis, former Forrester and Gartner analysts, have joined Analytic Partners and will be at NorthStar Connect!

You can ask our experts about a variety of topics, from organizational effectiveness to industry trends and more. Don’t miss this opportunity to tap into their combined 40+ years of industry experience and thought leadership. Submit a Question Now >

AWARDS

The North Star Awards

Recognizing the leaders who push their organizations forward with commercial outcomes that deliver lasting value

The Evangelizer

A strategic leader who is pioneering data and analytics in their organization to drive commercial growth.

They’ve set a new bar for marketing, using analytics to create business value for customers, partners and employees.

The Vanguard

An organization that is revolutionizing marketing analytics as a strategic business asset. 

They’ve transformed how they make decisions – using analytics and optimization to drive business growth and influence planning strategies.

The Catalyst

A customer who is effectively leveraging GPS Enterprise to drive action.

This award isn’t based on a submission, but on platform usage.

Want to submit
a nomination?

If you, or someone you know, is an Analytic Partners customer with a compelling, real-world use case, we want to hear about its amazing success.

Submit a Nomination Now >

We look forward to celebrating this year’s winners and honorees at NorthStar Connect.

Please note: Only current customers are eligible. Customers, partners and employees may all submit nominations.

Photos

Reliving NorthStar Connect 2024

VENUE

The Scottsdale Resort & Spa

7700 E McCormick Pkwy
Scottsdale, Arizona, 85285
480-991-9000
Website >

We’re excited to share that NorthStar Connect 2025 will be held at the beautiful Scottsdale Resort & Spa. We’ve negotiated a special group rate exclusively for our guests. Our official room block will open soon – we’ll notify all invitees as soon as it’s available and provide full booking details and instructions. Stay tuned!

We also invite you to visit experiencescottsdale.com to get to know this unique destination.

The Scottsdale Resort and Spa - Bennies Courtyard
The Scottsdale Resort and Spa - Bennies Courtyard

REGISTRATION

We Can’t Wait
to See You

Questions?

Reach out to marketing@analyticpartners.com,
and we’ll be in touch as soon as possible.