NORTHSTAR CONNECT 2025
Adapt. Evolve. Thrive.
overview
Welcome to NorthStar Connect 2025
Where Data-Driven Leaders Converge


Adapt. Evolve. Thrive.
Join us in Scottsdale, AZ, for three days of inspiring sessions, actionable insights, and exclusive networking opportunities that empower you to shape the future of commercial analytics. Together, we’ll dive into:
Learn how industry leaders are using data-driven decisioning to navigate complexity, optimize investments, and drive long-term business impact.
Driving Adoption for Enterprise-Wide Impact
See how forward-thinking organizations are unifying teams, eliminating blind spots, and expanding data-driven decisioning beyond marketing to drive holistic business impact.
Value Creation Through Finance
Discover how a strategic approach to measurement enhances transparency with finance while optimizing resources, and ensuring every investment drives measurable business impact.
The Future of Technology & Innovation
Get the latest insights from ROI Genome and how cutting-edge commercial analytics are accelerating speed to insights, enhancing decision-making, and unlocking new opportunities for growth.
Why Attend
NorthStar
Connect 2025?
01. Expand
Gain exclusive access to
new research and actionable strategies to fuel growth.
02. Connect
Engage with AP experts and peers in dynamic, hands-on discussions.
03. Get Inspired
Learn from industry leaders who turn insights into measurable impact.
04. Enjoy
Experience memorable moments, immersive sessions, and on-site surprises.
Don’t miss your chance to be part of the conversation shaping the future of commercial analytics.
Past Attendees Include:


TESTIMONIALS
What Our
Customers
Are Saying:
Agenda
Please note the agenda, including speakers, is subject to change
OPTIONAL PRE-CONFERENCE SESSIONS
If you’re able to join us early, we’re offering optional, pre-conference sessions. This is an opportunity for deeper engagement and connection before the main event begins.
WELCOME RECEPTION
Meet us for a warm welcome and refreshing cocktails.
BREAKFAST & REGISTRATION
Kick things off with a hearty breakfast, followed by a day of learning and networking.
WELCOME ADDRESS & OPENING KEYNOTE
INNOVATION & INSIGHTS
MORNING SESSIONS
Thought leaders will guide you through presentations, while peer panel discussions provide real-world insights and strategies.
Topics Include:
• Turning Insights into Action: Commercial Analytics Success Stories
• Fueling Growth with Data: How Commercial Intelligence and Analytics are Empowering Brands
• Navigating and Building Success: A Journey of Growth and Leadership
• Breaking Down Silos and Building a Data-Centric Culture
*Refreshment breaks will be provided.
Topics Include:
• Turning Insights into Action: Commercial Analytics Success Stories
• Fueling Growth with Data: How Commercial Intelligence and Analytics are Empowering Brands
• Navigating and Building Success: A Journey of Growth and Leadership
• Breaking Down Silos and Building a Data-Centric Culture
*Refreshment breaks will be provided.
LUNCH
AFTERNOON SESSIONS
Enjoy a dynamic keynote from a special guest designed to energize and inspire you. Then dive into real-world strategies through candid peer panel discussions, and gain fresh perspectives through interactive workshops led by industry experts.
Topics Include:
• Maximizing Marketing ROI Through Data-Driven Decisions
• United Growth: How Commercial Analytics Drives a Finance – Marketing Partnership
• Choose From a Variety of Concurrent Workshop Session Topics.
*Refreshment breaks will be provided.
Topics Include:
• Maximizing Marketing ROI Through Data-Driven Decisions
• United Growth: How Commercial Analytics Drives a Finance – Marketing Partnership
• Choose From a Variety of Concurrent Workshop Session Topics.
*Refreshment breaks will be provided.
DAY 1 CLOSING REMARKS
DINNER & EVENING RECEPTION
Celebrate a day filled with insights, achievements and connections. Join us for a delicious meal, and cocktails along with the presentations of our 2025 NorthStar Awards. Enjoy live music and entertainment, followed by an afterparty.
BREAKFAST
Start your day with a networking breakfast, followed by a variety of workshops designed to deepen your expertise and sharpen your skills.
ROI GENOME HIGHLIGHTS
Dive into the latest intelligence and emerging trends from our ROI Genome.
CONCURRENT WORKSHOPS
Choose from a variety of interactive workshops that will guide you through the latest strategies, techniques, and insights in commercial analytics.
LUNCH & CLOSING REMARKS
After the workshops, we’ll come together for the closing remarks over lunch, where we’ll reflect on the key takeaways and prepare for our final afternoon of networking and exploration.
OFFSITE EXCURSIONS
Join us for a selection of optional local excursions to explore the sights, culture, and attractions of Scottsdale, AZ.
Latest Updates
AWARDS
The North Star Awards
Recognizing the leaders who push their organizations forward with commercial outcomes that deliver lasting value
The Evangelizer
The Vanguard
The Catalyst
Want to submit
a nomination?
Photos
Reliving NorthStar Connect 2024


VENUE
The Scottsdale Resort & Spa
7700 E McCormick Pkwy
Scottsdale, Arizona, 85285
480-991-9000
Website >
We’re excited to share that NorthStar Connect 2025 will be held at the beautiful Scottsdale Resort & Spa. We’ve negotiated a special group rate exclusively for our guests. Our official room block will open soon – we’ll notify all invitees as soon as it’s available and provide full booking details and instructions. Stay tuned!
We also invite you to visit experiencescottsdale.com to get to know this unique destination.

