Agenda

8:00am – 9:00am

9:00am – 9:15am

9:15am – 10:00am

Opening Keynote:
Nancy Smith, President & CEO of Analytic Partners

10:00am – 10:30am

Innovation & Insights:

Maggie Merklin, Chief Customer Officer of Analytic Partners

10:30am- 11:00am

Presentation and Discussion:

From Data to Decisions: Achieving Competitive Edge Through Analytics

Panelists:
Gino Abbate, Vice President, Americas Marketing of Hilton
Jennifer Benkarski, Senior Director, Marketing Performance and Insights of Hilton
Amy Wainwright, Senior Manager, Marketing Performance & Insight of Hilton

Moderated by Kristin Moody, Vice President of Analytic Partners

11:00am – 11:30am

11:30am – 12:00pm

 Wynwood Graffiti Experience

12:00pm – 12:50pm

1:00pm – 1:30pm

Panel Discussion:

Best Practices for Driving Adoption of Analytic Programs
  
Major brands across every industry are working to build data-centric cultures, but how can they effectively drive adoption? Hear how these analytics professionals have found success at their organizations, what pitfalls they recommend avoiding, and how to best align this initiative with a brand’s existing cultural values.

Panelists:
Marisa Cranswick, Integrated Media Strategy Lead, Kroger
Mariana Magala, Director of Business Analytics and Measurement, Choice Hotels

Moderated by Dave Rodrigues, SVP, Analytic Partners

1:00pm – 2:00pm

Presentation:

The Global Outlook on Marketing Analytics

Brands have an increasing need for deeper, faster insights. Winterberry Group presents the findings of their recent report, summarizing how Marketing Analytics is changing globally and what trends are worth watching. 

Bruce Biegel, Senior Managing Partner of Winterberry Group 

2:10pm – 3:50pm

Roundtables (Pick Two):

1. Best Practices for Test & Learn Strategies. Explore how adding testing into your measurement framework can validate hypothesis, drive reliable results, and unlock value.  

2. Measuring Brand Impact on Sales. Discover how marketers are driving brand success and revenue in the short and long term with their top-of-funnel investments. 

3. Bridging the Gap across Measurement Methodologies. Learn how brands are driving incremental impact and overcoming biases of ROAS, last click, and Google Analytics. 

4. Defending Budgets and Winning Over CFOs. Practical tips on how to evaluate all potential scenarios at a speed that matches market changes to maximize ROI, protect budget, and marketing’s incremental impact on the business. 

5. Blending KPIs for Sales, Brand and beyond. Discuss how to plan against multiple KPIs to balance competing business priorities to make the greatest impact.   

4:00pm – 4:20pm

Coffee and Snack Break

4:30pm – 5:15pm

5:15pm – 5:30pm

6:30pm – 10:00pm

8:00am

9:00am

9:00am

9:15am

9:15am

10:00am

Opening Keynote:

Nancy Smith, President & CEO of Analytic Partners

10:00am

10:30am

Innovation & Insights:

Maggie Merklin, Chief Customer Officer of Analytic Partners

10:30am

11:00am

Presentation and Discussion:

From Data to Decisions: Achieving Competitive Edge Through Analytics

Panelists:
Gino Abbate, Vice President, Americas Marketing of Hilton
Jennifer Benkarski, Senior Director, Marketing Performance and Insights of Hilton
Amy Wainwright, Senior Manager, Marketing Performance & Insight of Hilton

Moderated by Kristin Moody, Vice President of Analytic Partners

11:00am

11:30am

11:30am

12:00pm

Wynwood Graffiti Experience

12:00pm

12:50pm

1:00pm

1:30pm

Panel Discussion:

Best Practices for Driving Adoption of Analytic Programs
  
Major brands across every industry are working to build data-centric cultures, but how can they effectively drive adoption? Hear how these analytics professionals have found success at their organizations, what pitfalls they recommend avoiding, and how to best align this initiative with a brand’s existing cultural values.

Panelists:
Marisa Cranswick, Integrated Media Strategy Lead, Kroger
Mariana Magala, Director of Business Analytics and Measurement, Choice Hotels

Moderated by Dave Rodrigues, SVP, Analytic Partners

 1:30pm

2:00pm

Presentation:

The Global Outlook on Marketing Analytics

Brands have an increasing need for deeper, faster insights. Winterberry Group presents the findings of their recent report, summarizing how Marketing Analytics is changing globally and what trends are worth watching. 

Bruce Biegel, Senior Managing Partner of Winterberry Group

 2:10pm

 3:50pm

Roundtables (Pick Two):

1. Best Practices for Test & Learn Strategies. Explore how adding testing into your measurement framework can validate hypothesis, drive reliable results, and unlock value.  

2. Measuring Brand Impact on Sales. Discover how marketers are driving brand success and revenue in the short and long term with their top-of-funnel investments. 

3. Bridging the Gap across Measurement Methodologies. Learn how brands are driving incremental impact and overcoming biases of ROAS, last click, and Google Analytics. 

4. Defending Budgets and Winning Over CFOs. Practical tips on how to evaluate all potential scenarios at a speed that matches market changes to maximize ROI, protect budget, and marketing’s incremental impact on the business. 

5. Blending KPIs for Sales, Brand and beyond. Discuss how to plan against multiple KPIs to balance competing business priorities to make the greatest impact.   

4:00pm

4:20pm

Coffee and Snack Break

4:30pm

5:15pm

5:15pm

5:30pm

6:30pm

10:00pm

Ocho at Soho Beach House:

Attendees will be met by sweeping views of the Atlantic Ocean from the private rooftop bar, Ocho, located on the 8th floor of Soho Beach House. Enjoy a beautiful Miami evening accompanied by live entertainment, well-crafted cocktails, hors d’oeuvres, and more.

8:00am

9:00am

9:00am

9:15am

9:15am

10:00am

Keynote Speaker: Tommy Caldwell – Legendary Rock Climber

10:00am

10:45am

Awards Ceremony:

The Unstoppable Awards recognize the leaders who push businesses forward and drive commercial outcomes that deliver true value.  

Submit your nomination here!

10:45am

11:15am

11:15am

11:45am

Panel Discussion:

The Value of Measuring Brand and Performance Holistically 

Marketing leaders are finally moving away from over-simplistic, cause-and-effect relationships between activities and outcomes. This panel will discuss how marketers are examining the impact of brand marketing on actual sales, and how to build a clear, quantified view of the impact on business growth.

Panelists:

Ryan Dorn, Senior Manager, Marketing Analytics, SEI

Alex Gaski, Director, Market Intelligence, McDonald’s

Kay Vizon, Director, Kroger Media

Moderated by Mike Menkes, SVP, Analytic Partners 

11:45am

12:15pm

Fireside:

How to Get Marketing Promoted

Two CMOs discuss how the marketing function is evolving at leading brands and becoming a driver for commercial strategy and success. Hear how this leading specialty retailer is recognizing new ways to leverage the insights marketing generates.   

Carolyn Pollock, Chief Marketing Officer of Tailored Brands
Fleur Sohtz, Chief Marketing Officer of Analytic Partners

12:15pm

1:15pm

1:15pm

2:00pm

Presentation:

Perspectives from an Industry Analyst  

Reporting on the trends and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. 

Kelsey Chickering, Principal Analyst at Forrester 

2:00pm

2:30pm

Panel Discussion:

Headwinds and Tailwinds: Adapting to Market Changes Over Time

Commercial success often depends on how well leaders leave nothing to chance. There are opportunities to strengthen brands in both good times and bad, so marketers must work to adapt to the environment to optimize their strategies, build market share, and strengthen their relationships with their customers. Learn how companies have adapted to times of economic volatility or made the most of favorable conditions to gain a competitive advantage, now and in the future.

Panelists:
Chris Marino, Global Head of Media and Marketing Technology, Bloomberg
Speaker, VP Global Brand Experience, CPG Brand
Joe Keating, Associate Director, Hill’s Pet Nutrition

Moderated by Fred Chassé, SVP, Analytic Partners
 

2:30pm

2:45pm

2:45pm

4:45pm

Roundtables (Pick Two):

1. Best Practices for Test & Learn Strategies. Explore how adding testing into your measurement framework can validate hypothesis, drive reliable results, and unlock value.  

2. Measuring Brand Impact on Sales. Discover how marketers are driving brand success and revenue in the short and long term with their top-of-funnel investments. 

3. Bridging the Gap across Measurement Methodologies. Learn how brands are driving incremental impact and overcoming biases of ROAS, last click, and Google Analytics. 

4. Defending Budgets and Winning Over CFOs. Practical tips on how to evaluate all potential scenarios at a speed that matches market changes to maximize ROI, protect budget, and marketing’s incremental impact on the business. 

5. Blending KPIs for Sales, Brand and beyond. Discuss how to plan against multiple KPIs to balance competing business priorities to make the greatest impact. 

4:45pm

5:00pm

5:00pm