NorthStar Connect 2024

Europe
April 17, 2024
Elevate to Commercial Decisioning

Join us in London to uncover how the world’s leading brands and their decision-makers are leveraging commercial analytics to overcome uncertainty and drive business growth. Listen to inspiring speakers and network with other industry professionals.

Speakers

Join an exclusive group of marketing and analytics professionals

Nancy Smith
President & CEO, Analytic Partners
LinkedIn
Katherine Templar-Lewis
Human Scientist, Kinda Studios
LinkedIn
Jason Mcnellis
Former Vice President, Analyst: Measurement, AI & Personalization, Gartner
LinkedIn
Katelyn Bell
Senior Manager - Global Business Insights (Marketing Intelligence), McDonald’s
LinkedIn
Edoardo Piras
Global Manager Advanced Analytics Marketplace Insight, Levi’s
LinkedIn
Christof Zanecchia
Senior Manager, Global Marketing Science, VF Corporation
LinkedIn
Rich Bettinson
Senior Director Media Strategy, Planning & Insights EMEA, Hilton
LinkedIn
Christian Jähnert
Regional Senior Manager Consumer Data & Analytics, Beiersdorf
LinkedIn
Brendan Parsons
Senior Manager, Marketing Measurement & Analytics, PVH Corp.
LinkedIn
Rob Marcus
Consumer Experience Senior Director, Colgate-Palmolive
LinkedIn
Kevin O’Farrell
Vice President EMEA, Analytic Partners
LinkedIn
Maren Seitz
Senior Director, Analytic Partners
LinkedIn
Hong Jin
Chief Science Officer, Analytic Partners, Analytic Partners
LinkedIn
Justine O’Neill
Senior Director, Analytic Partners
LinkedIn
Paul Kelly
Director, Analytic Partners
LinkedIn
Interested
in speaking?
Please reach out directly to: hello@analyticpartners.com
Agenda
Hear from industry thought leaders shaping the future of marketing.
Discover new insights
Date
Session
Speaker
8:30 – 9:30
Registration + Breakfast
9:45 – 10:05
Opening Keynote
The Future is Commercial Intelligence
Nancy Smith – CEO and President, Analytic Partners
10:05 – 11:00
External Keynote & Workshop
Overcoming Uncertainty
Katherine Templar-Lewis – Human Scientist, Kinda Studios
11:00 – 11:30
Coffee break
11:30 – 12:40
Roundtables
  1. From Data to Action: Analytics Adoption Across the Business
Your choice of either:
  1. What’s Hot, What’s Not: Emerging Channels’ Place in the Mix
  2. Diving Deeper: Making the Most of your Publisher Partnerships
Select your preferred Roundtable here.
12:40 – 13:40
Lunch
13:40 – 14:15
Customer Success Story
Accelerating Speed to Insight
Edoardo Piras - Global Manager Advanced Analytics Marketplace Insight, Levi’s
Paul Kelly – Director, Analytic Partners
14:15 – 14:45
Ask the Experts
Methods, Experimentation and the state of AI
Jason Mcnellis, former Vice President, Analyst: Measurement, AI & Personalization, Gartner
Hong Jin – Chief Science Officer, Analytic Partners
14:45 – 15:30
Panel Discussion
24 years of ROI Genome: The key success factors to make your budgets go further
Rich Bettinson – Senior Director Media Strategy, Planning & Insights EMEA, Hilton
Rob Marcus - Consumer Experience Senior Director, Colgate-Palmolive
Christof Zanecchia – Senior Manager, Global Marketing Science, VF Corporation
Maren Seitz – Senior Director, Analytic Partners
15:30 – 16:00
Coffee Break
16:00 – 16:40
Customer Success Stories
Change Management for successful multi-market programs
Katelyn Bell - Senior Manager - Global Business Insights (Marketing Intelligence), McDonald’s
Christian Jähnert – Regional Senior Manager Consumer Data & Analytics, Beiersdorf
Justine O’Neill – Senior Director, Analytic Partners
16:40 – 17:20
Customer Interview
Balancing Business Decisions
Brendan Parsons – Senior Manager, Marketing Measurement & Analytics, PVH Corp.
Kevin O’Farrell - Vice President EMEA, Analytic Partners
17:20 – 17:30
Closing
Kevin O’Farrell - Vice President EMEA, Analytic Partners
VENUE

Meet us at the top of the iconic Sea Containers building on the vibrant South Bank. Overlooking the City of London and some of its most spectacular sights, you will feel truly elevated.

Website: seacontainersevents.co.uk
Location: 18 Upper Ground, SE1 9PD

The Unstoppable Awards

The Unstoppable awards recognize the leaders who push business forward and drive commercial outcomes that deliver true value.

Submit a Nomination
The Illuminator

This category recognizes a key individual who serves as the strategic leader, pioneering data and analytics within their organization to drive commercial growth. The winner will have set a new bar for marketing using analytics to create business value for customers, partners, and employees.

The North Star

This category recognizes an organization revolutionizing marketing analytics as a strategic business asset. This organization has transformed how they make commercial decisions – using analytics and optimization to drive business growth and influence planning strategies.

The Trailblazer

This category recognizes a customer that has pioneered commercial analytics at their organization.

Decisioning Champion

This award is not based on a submission. It is based on platform usage and highlights a customer who is effectively leveraging GPS Enterprise to drive action.

How to submit
a nomination

If you’re an Analytic Partners customer with a compelling real-world use case, you’re invited to submit for awards. The deadline for all submissions will be announced in line with the event date.

Tell us about the amazing success you’ve been seeing, and we’ll celebrate this year’s winners and honorees at NorthStar Connect. Nominations for the Unstoppable Awards must be for named customers only. Customers, partners and employees may submit nominations.

If selected as one of the top honorees, the customer must agree to the entry conditions.

Questions? Reach out to our head of product marketing katie.wah@analyticpartners.com.

Entry conditions:
All submissions must be made online;
All nominees agree, that should they win, they may be recognized via the following vehicles:

  • Written and/or video testimonial outlining the win
  • Logo use at NorthStar Connect
  • NorthStar Connect onsite recognition
  • Social Media Promotion of the win

Registration
closed

Registration for NorthStar Connect Europe 2024 is now closed. We look forward to seeing you in London!

Questions?

Reach out to hello@analyticpartners.com and we’ll be in touch as soon as possible