NorthStar Connect 2024

April 17, 2024
Elevate to Commercial Decisioning

Join us in London to uncover how the world’s leading brands and their decision-makers are leveraging commercial analytics to overcome uncertainty and drive business growth. Listen to inspiring speakers and network with other industry professionals.


Previous Speakers

Join an exclusive group of marketing and analytics professionals

Nancy Smith
President & CEO, Analytic Partners
Bruce Biegel
Senior Managing Partner, Winterberry Group
Mark Ritson
Brand Consultant and Founder, Marketing Week Mini MBA
Carolyn Pollock
CMO, Tailored Brands, Inc.
Rebecca Minkoff
Founder, Rebecca Minkoff - The Female Founder Collective
Maggie Merklin
CCO, Analytic Partners
Kelsey Chickering
Principal Analyst, Forrester
Tommy Caldwell
Legendary Rock Climber,
Jennifer Benkarski
Senior Director, Marketing Performance and Insights, Hilton
Marisa Cranswick
Integrated Media Strategy Lead, Kroger
Kay Vizon
Director, Media Services, Kroger
Alex Gaski
Director of Market Intelligence, McDonald's
Joe Keating
Analytics & Consumer Insight Associate Director, Hills Pet
Mariana Magala
Director, Business Analytics & Measurement, Choice Hotels International
Jason Yau
Director, Advanced Analytics, Levi Strauss & Co.
in speaking?
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Hear from industry thought leaders shaping the future of marketing.
Discover new insights
8:30 – 9:30
Registration + Breakfast
9:30 – 10:00
Opening Keynote
Why the future of measurement is commercial
10:00 – 11:20
Measurement Masterclasses
  1. Diving deeper: making the most of your publisher data partnerships
  2. Driving transformation: Analytics Adoption across the business
  3. What’s hot, what’s not: Emerging channels’ place in the mix
11:20 – 11:30
Coffee break
11:30 – 12:15
Customer Success Story
Simulating for the future – and what AI will bring
12:15 – 13:15
13:15 – 14:10
External Keynote & Workshop
Overcoming Uncertainty – hosted by Katherine Templar-Lewis, Oxford professor and Human Scientist
14:10 – 15:00
Panel Discussion
24 years of ROI Genome: The key success factors to make your budgets go further
15:00 – 15:30
Coffee break
15:30 – 16:15
Customer Success Story
Effective Change Management across departments and external partners
16:15 – 17:00
Panel Discussion
On the road to ad net zero: how to balance business and carbon emissions
17:00 – 17:30
Trends Discussion
Business challenges and industry trends – opportunities for companies in 2024 and beyond
18:00 – 23:00
Drinks and Dinner
Venue TBA

Meet us at the top of the iconic Sea Containers building on the vibrant South Bank. Overlooking the City of London and some of its most spectacular sights, you will feel truly elevated.

Location: 18 Upper Ground, SE1 9PD

Sea Containers London

The Unstoppable Awards

The Unstoppable awards recognize the leaders who push business forward and drive commercial outcomes that deliver true value.

Submit a Nomination
The Illuminator

This category recognizes a key individual who serves as the strategic leader, pioneering data and analytics within their organization to drive commercial growth. The winner will have set a new bar for marketing using analytics to create business value for customers, partners, and employees.

The North Star

This category recognizes an organization revolutionizing marketing analytics as a strategic business asset. This organization has transformed how they make commercial decisions – using analytics and optimization to drive business growth and influence planning strategies.

The Trailblazer

This category recognizes a customer that has pioneered commercial analytics at their organization.

Decisioning Champion

This award is not based on a submission. It is based on platform usage and highlights a customer who is effectively leveraging GPS Enterprise to drive action.

How to submit
a nomination

If you’re an Analytic Partners customer with a compelling real-world use case, you’re invited to submit for awards. The deadline for all submissions will be announced in line with the event date.

Tell us about the amazing success you’ve been seeing, and we’ll celebrate this year’s winners and honorees at NorthStar Connect. Nominations for the Unstoppable Awards must be for named customers only. Customers, partners and employees may submit nominations.

If selected as one of the top honorees, the customer must agree to the entry conditions.

Questions? Reach out to our head of product marketing

Entry conditions:
All submissions must be made online;
All nominees agree, that should they win, they may be recognized via the following vehicles:

  • Written and/or video testimonial outlining the win
  • Logo use at NorthStar Connect
  • NorthStar Connect onsite recognition
  • Social Media Promotion of the win


We can’t wait to see you in London. Secure your spot today.


Reach out to and we’ll be in touch as soon as possible