NorthStar Connect 2024

September, 2024
Elevate to Commercial Decisioning

Join us in Nashville to uncover how the world’s leading brands and their decision-makers are leveraging commercial analytics to overcome uncertainty and drive business growth. Listen to inspiring speakers and network with other industry professionals.


Previous Speakers

Join an exclusive group of marketing and analytics professionals

Nancy Smith
President & CEO, Analytic Partners
Bruce Biegel
Senior Managing Partner, Winterberry Group
Carolyn Pollock
CMO, Tailored Brands, Inc.
Amy Wainwright
Senior Manager, Marketing Performance, Hilton
Kristin Moody
Vice President, Analytic Partners
Rebecca Minkoff
Founder, Rebecca Minkoff - The Female Founder Collective
Maggie Merklin
CCO, Analytic Partners
Fred Chassé
General Manager, Americas CET, Analytic Partners
Kelsey Chickering
Principal Analyst, Forrester
Gino Abbate
Vice President, Americas Marketing, Hilton
Tommy Caldwell
Legendary Rock Climber,
Jennifer Benkarski
Senior Director, Marketing Performance and Insights, Hilton
Marisa Cranswick
Integrated Media Strategy Lead, Kroger
Ryan Dorn
Senior Manager, Marketing Analytics, Strategic Education, Inc
Kay Vizon
Director, Media Services, Kroger
Alex Gaski
Director of Market Intelligence, McDonald's
Joe Keating
Analytics & Consumer Insight Associate Director, Hills Pet
Mariana Magala
Director, Business Analytics & Measurement, Choice Hotels International
Dan Ellis
Director of Marketing and Communications, Goldman Global Arts
Jason Yau
Director, Advanced Analytics, Levi Strauss & Co.
in speaking?
Please reach out directly to:
Hear from industry thought leaders shaping the future of marketing.
Discover new insights
Day 1
Registration and Welcome Reception
Day 2
Connect with peers, dive into conversations, and gain insights from industry thought leaders.
Day 3
Wrap up with new ideas to drive your business with commercial intelligence.
Name Name Resort & Convention Center

Join us in beautiful Nashville, TN for 3 daysof connection, learning, and inspiration.

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The Unstoppable Awards

The Unstoppable awards recognize the leaders who push business forward and drive commercial outcomes that deliver true value.

Submit a Nomination
The Illuminator

This category recognizes a key individual who serves as the strategic leader, pioneering data and analytics within their organization to drive commercial growth. The winner will have set a new bar for marketing using analytics to create business value for customers, partners, and employees.

The North Star

This category recognizes an organization revolutionizing marketing analytics as a strategic business asset. This organization has transformed how they make commercial decisions – using analytics and optimization to drive business growth and influence planning strategies.

The Trailblazer

This category recognizes a customer that has pioneered commercial analytics at their organization.

Decisioning Champion

This award is not based on a submission. It is based on platform usage and highlights a customer who is effectively leveraging GPS Enterprise to drive action.

How to submit
a nomination

If you’re an Analytic Partners customer with a compelling real-world use case, you’re invited to submit for awards. The deadline for all submissions will be announced in line with the event date.

Tell us about the amazing success you’ve been seeing, and we’ll celebrate this year’s winners and honorees at NorthStar Connect. Nominations for the Unstoppable Awards must be for named customers only. Customers, partners and employees may submit nominations.

If selected as one of the top honorees, the customer must agree to the entry conditions.

Questions? Reach out to our head of product marketing

Entry conditions:
All submissions must be made online;
All nominees agree, that should they win, they may be recognized via the following vehicles:

  • Written and/or video testimonial outlining the win
  • Logo use at NorthStar Connect
  • NorthStar Connect onsite recognition
  • Social Media Promotion of the win


We can’t wait to see you in Nashville. Secure your spot today.


Reach out to and we’ll be in touch as soon as possible